Cinch is a logo concept I designed for a cleaning brand. The business here is cleaning services, and the cat is meant to represent the owners favorite animal, while also connecting thematically to the service the business does via the cat licking its' paw. Additionally, cats are known for their hygiene. Keeping that bit of personality and background information present in the final solution was key to the mark's development.
Initial sketches
With the brands details already highlighted and ready for me articulate, I began searching for digital solutions. I designed through various cats in various poses until I settled on a direction that felt appropriate.
CINCH
Logo Design
Although I cycled through many iterations, the final logo and word mark represented every aspect of the brand’s story in an important way. The cat in its self cleaning pose communicated the unique identity of the cleaning brand that is Cinch.
FInal design
