FuryJet is an event branding concept that embodies the essence of a high-tech, sci-fi racing league involving spaceships in the far future. It's about blistering speed, cutting edge technology, and the thrill of the race. My goal with this project was to create an aesthetic that embodied the thrill of space-age racing with modern type and slick iconography to match.
Initial sketches
Initial conception started with imagining all of the different flavors of what the event and the racing league could be. I cycled through various ideas; 1960’s retro futurism, early 2000’s nostalgia, or hyper modern typographic approaches. From there, I chose my favorites to moved into digital prototyping.
FUryjet
Event Branding
Digital prototyping
I expanded into three different potential design directions, showcasing various aspects of a slick, ultra high tech approach to the space age motorsport that is FuryJet. Ultimately, I decided on a direction that high lighted the glory of winning the championship and the deep, dark isolation that comes with racing in space.
Final design
Ultimately, I decided on a highly graphic design solution and a simplified color palette; gray for the vastness of space, white for contrast, and magenta for the blistering speed and excitement that is FuryJet.
